The functioning of social media platforms in the creator economy is being little understood, despite the creator’s transformative power. In this study, we use an analytical approach to the data gathered that takes advantage of insights for followers and account holders to investigate the role of creators in the media economy. We construct a framework that outlines the creators’ perspective and their interactions inside the creator economy. Marketers who create content without considering how to fit into their followers’ thought processes lose their effectiveness. It’s important to keep in mind that not everyone thinks the same way when it comes to marketing your business or your content. Researcher can categorise your followers into two groups when you’re trying to define them: those who make logical decisions and those who aren’t familiar with the viewing cycle’s notions. Emotional benefits are the only things that set competing firms apart in this day and age, when originality and difference are vanishing due to cheap access to technology and automation.