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E-commerce is being transformed by hyper-personalization, powered by AI and big data. This article discusses how machine learning, natural language processing, and recommendation systems enable hyper-personalization and create dynamic, customer-centric experiences. Personalised advice, dynamic pricing, and customised marketing efforts are examined. Data privacy, ethics, and integration difficulties are addressed, along with future potential in generative AI, edge computing, IoT, and Metaverse retail. The study emphasises the need to balance innovation with ethical AI to maintain customer trust and corporate progress.

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Hyper-Personalization in E-commerce Through AI and Big Data

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  • 发表日期：

    2025年

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  • Vishwas Chakranarayan

摘要

E-commerce is being transformed by hyper-personalization, powered by AI and big data. This article discusses how machine learning, natural language processing, and recommendation systems enable hyper-personalization and create dynamic, customer-centric experiences. Personalised advice, dynamic pricing, and customised marketing efforts are examined. Data privacy, ethics, and integration difficulties are addressed, along with future potential in generative AI, edge computing, IoT, and Metaverse retail. The study emphasises the need to balance innovation with ethical AI to maintain customer trust and corporate progress.