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In large cities of the Republic of Indonesia, one of which is Palembang City, the use of electric vehicles continues to increase. Regulations for the use of electric cars have even been published. This is expected to increase public interest in immediately switching from fossil fuel-based vehicles to electric-based vehicles. Of course, many factors influence people’s interest in purchasing electric vehicles, therefore research was conducted to determine the influence of consumer needs for uniqueness, attitudes, availability of money, and payment methods, on interest in purchasing electric vehicles in Palembang City with Environmental Knowledge as a moderating variable. The research was conducted by distributing digital questionnaires through the Google Form application in Palembang City. A total of 152 respondents were the sample for this research. Descriptive data processing and testing, validity, and reliability were carried out, and Multivariate Analysis—Structural Equation Model (SEM-PLS).

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Knowledge as a Moderating Variable on the Effect of Uniqueness, Attitudes, Availability of Money, and Payment Methods, on Intention to Purchase Electric Vehicles

  • 章节

  • 发表日期：

    2025年

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  • Aidil Rizky Saputra,
  • Heri Setiawan,
  • A. Jalaludin Sayuti

摘要

In large cities of the Republic of Indonesia, one of which is Palembang City, the use of electric vehicles continues to increase. Regulations for the use of electric cars have even been published. This is expected to increase public interest in immediately switching from fossil fuel-based vehicles to electric-based vehicles. Of course, many factors influence people’s interest in purchasing electric vehicles, therefore research was conducted to determine the influence of consumer needs for uniqueness, attitudes, availability of money, and payment methods, on interest in purchasing electric vehicles in Palembang City with Environmental Knowledge as a moderating variable. The research was conducted by distributing digital questionnaires through the Google Form application in Palembang City. A total of 152 respondents were the sample for this research. Descriptive data processing and testing, validity, and reliability were carried out, and Multivariate Analysis—Structural Equation Model (SEM-PLS).