This chapter explores the concept of rebel creativity within the framework of enactivism, focusing on the practice of consumer biohacking, a form of consumer misbehavior. Enactivism views creativity as an embodied, action-oriented process emerging through real-time interactions between people and their environment. Using two illustrative cases, Biohacking COVID-19 and Biohacking Anaphylaxis, the chapter demonstrates how consumer biohackers, driven by a desire “to do the right thing” for themselves and others, engage in creative but controversial do-it-yourself (DIY) or do-it-with-others (DIWO) healthcare experimentations. These consumer biohackers challenge institutional norms, proposing alternative solutions that often bypass formal scientific protocols. While biohacking embodies creativity, improvisation, and resistance, it raises significant bioethical concerns about safety, autonomy, fairness, and informed consent. By framing biohacking through the lens of enactivism, this chapter contributes to the literature on consumer misbehavior and creativity, examining the implications for consumers, markets, and society. These implications invite discussions to advance contemporary understandings of creativity in contexts of uncertainty and resistance, where communal rebellion might reshape the boundaries of markets and societies broadly.