Contemporary landscapes are experiencing multiple processes of heritagisation and touristification due to their recognised natural and cultural values. These trends put increasing pressure on landscapes, which concurrently provide ecological, economic, social, recreational, and cultural benefits to the population. This chapter investigates the role and evolution of “proximity landscapes” within the context of climate change adaptation and the (post)pandemic economy; our contribution particularly focuses on the local governance of tourism in protected areas located in highly urbanised regions, where conservation of nature overlaps and mingles with landscape heritagisation, leisure and ecotourism initiatives. We will reflect on the Italian context while presenting the case of the Colli Euganei Regional Park, where multiple governance strategies overlap (Destination Management Organization, Europarc ECST and MaB UNESCO). Through the analysis of institutional documents, interviews and survey results, we aim to explore governance processes and ecotourism practices, shedding light on how the notion of landscape is mobilised in terms of the values that are recognised and the processes that are activated. In addition, we consider the goals and actors involved in such processes. Against the backdrop of post-environmentalist and emerging approaches in heritage and landscape studies, this chapter focuses on the narratives behind and beyond heritagisation and nature conservation, contributing to the debate on tourism governance in the Anthropocene, and on its effects at a local scale.