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The world of marketing has witnessed the rise of online social influencersInfluencers. Individuals with substantial fan followings on social mediaSocial media who can influence and engage with their audiences are called social mediaSocial media influencersInfluencers. This chapter specifically focuses on influencer marketingInfluencer marketing, a type of marketing in which brands collaborate with selected influencersInfluencers to encourage brand engagement. The chapter introduces influencer marketingInfluencer marketing, outlines its benefits, provides an overview of different types of influencers, and discusses the critical steps involved in implementing an influencer marketing campaign.

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Influencers as Partners

  • 章节

  • 发表日期：

    2025年

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  • Vanitha Swaminathan

摘要

The world of marketing has witnessed the rise of online social influencersInfluencers. Individuals with substantial fan followings on social mediaSocial media who can influence and engage with their audiences are called social mediaSocial media influencersInfluencers. This chapter specifically focuses on influencer marketingInfluencer marketing, a type of marketing in which brands collaborate with selected influencersInfluencers to encourage brand engagement. The chapter introduces influencer marketingInfluencer marketing, outlines its benefits, provides an overview of different types of influencers, and discusses the critical steps involved in implementing an influencer marketing campaign.