This chapter examines the intersection of Theodor W. Adorno’s critical theory and the emergence of digital positivism, with a particular emphasis on the transformative impact of artificial intelligence (AI) and big data. Adorno’s concepts of negative dialectics and negative morality provide a philosophical foundation for critiquing the totalising logic of digital positivism, which seeks to reduce the complexity of human experience to quantifiable metrics. This chapter engages with Adorno’s critique of instrumental reason in order to explore the ways in which digital technologies reinforce systems of domination and reification, thereby eroding human autonomy, individuality, and subjectivity. The analysis is centred on three key areas: the commodification of knowledge within digital capitalism; the role of AI in entrenching structural inequalities; and the diminishing of political agency under algorithmic governance. Adorno’s negative morality, with its ethical imperative to confront suffering and reject the ideologies that obscure it, provides a critical framework for challenging the myth of technological neutrality in the digital age. Ultimately, this chapter posits that Adorno’s critical theory offers a vital counterpoint to the logic of digital positivism, charting a path towards reclaiming human dignity and autonomy in an increasingly digitised world.