This study seeks to explore the various dimensions which have a bearing on the acceptance of artificial intelligence (AI) in the electronic publishing industry in Jordan by applying the Technology Acceptance Model (TAM). The methodology was descriptive, and data was collected through questionnaires from a sample of 65 faculty members from 3 universities in Jordan. Results prove that perceived usefulness and perceived ease of use contribute positively and significantly towards the adoption of AI embedded e-publishing systems in Jordan. In particular, results reveal that users are more willing to adopt and use the e-publishing systems with AI features when they appreciate the usefulness of such systems in achieving their activities and objectives. Likewise, users expressed a higher intention to use the AI-enabled e-publishing systems when they reported that the systems were easy to use and operate. It is argued that the use of e-book solutions in Jordan is minimal, mainly due to the absence of AI powered systems that users perceive to be meaningful and easy to operate. This study contributes significant knowledge to industry practitioners as well as researchers, pointing out that in order to encourage more use of AI in e-publishing, it is important to enhance the usefulness of the technology itself, develop easy-to-use and compelling interfaces, offer users adequate assistance, and address the issues of cybersecurity and privacy.