Sustainable Marketing Practices and Corporate Profitability: Assessing the Influence of Artificial Intelligence
摘要
This paper discusses the opportunities of sustainable marketing concerning corporate profitability, with an emphasis on the use of Artificial Intelligence (AI). The primary objective is to establish how the incorporation of AI into sustainable marketing practices influences corporate revenues. Data collection for this research is based on the use of both quantitative and qualitative research; Surveys are conducted with 200 marketing professionals while interviews conducted on 20 marketing professionals. The findings reveal that integrating AI with sustainable marketing has a positive impact on, generating higher sales and revenue, obtaining clients’ loyalty, and return on investment (ROI). The study also unveils various opportunities and risks characteristic of the implementation of sustainable AI marketing. Based on this research, sustainable marketing activities facilitated by Artificial intelligence amplify corporate revenues while integrating business objectives with environmental conservation and social responsiveness. The study provides recommendations for organizations that seek to integrate profit with a positive call to action for companies to summon investments in useful artificial intelligence, train their workforce adequately about the AI systems, and provide a moral compass for AI implementations’ challenges.