As a medical school faculty member, your professional reputation has a significant impact on your career advancement. In addition to being a central consideration used for promotion, your recognition and reputation help create peer networks that increase productivity, attract funding as well as collaborators and students, and enhance the impact of your work. Major factors driving your professional reputation are the publications, grants, and presentations that reflect your academic activities and productivity, and your skills and expertise as an educator, researcher, and clinician. Your recognition also is determined by participating in and contributing to activities at your institution, as well as to your professional societies and other organizations. Honors and awards are important measures of external recognition for your achievements. In addition, your personal and professional behavior, especially in dealing with conflicts and adverse events appropriately and effectively, plays an essential role in establishing your reputation.