How do we turn the plausible into the compelling? I’m not completely sure yet, but I’ve been experimenting. I am convinced, however, that potential futures, with their plausible opportunities and threats, can be presented more convincingly than the basic spreadsheet or slide deck offers. Routinely, there is more than enough qualitative data from a workshop to create a realistic and compelling story akin to a Toffler’s simulated environment or maybe a foresight biosphere (a term I'm playing with) where many critical uncertainties influence one another. The same scenario could be presented as a future news article, a simulated government or corporate position paper or stockholder report, or fictitious feature in an industry journal. Each of these formats creates different opportunities to present the plausible as compelling. Some formats would resonate more with government agencies, private industries, or consulting firms—depending on their relationship to the topic—so finding the right fit is equally important.