This chapter explores image-based teaching activities inspired by the Zaltman Metaphor Elicitation Technique (ZMET). Created for market research, ZMET uses images to uncover a subject’s deep-seated thoughts and assumptions about a topic. An adaptable and practical modification of ZMET is provided that highlights its benefits for promoting multifaceted, reflective learning.

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ZMET-Inspired Practices: Can You See It?

  • Jennifer Axsom Adler

摘要

This chapter explores image-based teaching activities inspired by the Zaltman Metaphor Elicitation Technique (ZMET). Created for market research, ZMET uses images to uncover a subject’s deep-seated thoughts and assumptions about a topic. An adaptable and practical modification of ZMET is provided that highlights its benefits for promoting multifaceted, reflective learning.