In this chapter, I set out the argument of the book and the importance of studying social media regulation in a country like Nigeria. I begin by explaining the focus of extant research, which mainly centre around Western approaches to platform self-regulation and co-regulation. Based on this, I show that there is a neglect in the literature for studies that consider social media regulation in countries like Nigeria, especially the type of regulation that targets users, although some studies are now being conducted in this area. The chapter demonstrates how the book addresses this gap by first highlighting the political economy of social media regulation and how it relates to the precarious balance of power between Big Tech corporations and national governments. This precarity is even more pronounced for countries in the Global South like Nigeria, which choose instead to target technology users. It all culminates in my argument on regulatory annexation, which is defined by state-citizen distrust and leads to a struggle for digital freedom. I establish this argument using a methodological approach that comprises the policy, politics, opposition, and alternatives components of social media regulation in Nigeria.