This theoretical article presents the review of modern cross-cultural research on love. Despite the cross-cultural universality of love, its specific interpretation differs from culture to culture. This review of cross-cultural findings depicts the diversity of romantic love experience across cultures. Love is a variety of emotions. Therefore, the cultural context of their emotional life has an impact on how people experience love. The diversity of emotional experience reflects on love beliefs, attitudes, and feelings. As for the specific experiences of love, the chapter presents examples and discusses: All these experiences of love have culturally specific accents in the minds of people from different cultures. The chapter summarizes a variety of theoretical and empirical findings from various disciplines, such as anthropology, psychology, sociology, and communication science. The research findings on how people with different cultural backgrounds experience love should be valuable for multicultural couples, psychologists, counselors, social workers, and other practitioners working with multicultural population.