This article examines how the management of the Historic Center of Popayán has evolved since the earthquake in 1983. In the beginning, the focus was physically rebuilding the area and restoring its colonial appearance, without fully addressing the socio-spatial issues that emerged. During the 1990 and 2000s, more holistic management approaches were introduced, including Plan de Rehabilitación de 1998 and Plan Especial de Manejo y Protección (PEMP) de 2009, which encouraged involvement from the public, private sectors, and local communities. Nevertheless, new challenges like gentrification and real estate speculation surfaced, impacting the low-income residents of the area. The article advocates for a shift in current management models towards a more inclusive approach known as “citizen urbanism”. This concept emphasizes the active involvement of communities in collaboratively designing solutions using innovative methods. It also recommends economic and social policies aimed at mitigating the adverse effects of gentrification, such as encouraging productive activities, regulating real estate speculation, and rehabilitating neglected properties. The ultimate aim is to balance heritage sustainability with the right of citizens to access urban spaces while recognizing the dynamics and community ownership of the area.