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The purpose of this chapter is to outline the transformation that has taken place within the fashion consumption landscape brought about by digital marketing. It examines the many forms of digital platforms and technologies and the changed dynamic between fashion marketers and consumers giving consumers and brands various advantages.

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A New Era of Fashion Consumption: How Digital Marketing Is Impacting the Fashion Consumption Landscape

  • 章节

  • 发表日期：

    2025年

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  • Michal Krupien,
  • Edwin Chinzupe Phiri

摘要

The purpose of this chapter is to outline the transformation that has taken place within the fashion consumption landscape brought about by digital marketing. It examines the many forms of digital platforms and technologies and the changed dynamic between fashion marketers and consumers giving consumers and brands various advantages.