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The intersection of technology and fashion has given rise to a new phenomenon: avatars and avatar influencers. This chapter aims to provide a comprehensive understanding of the current academic discourse surrounding these terms and their relevance within the fashion industry. By examining the definitions and implications of avatars, avatar influencers and related retail technologies, we delve deeper into an exploration of their impact on fashion consumption and branding.

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The Evolving Landscape of Avatar Influencers in Fashion Retail

  • 章节

  • 发表日期：

    2025年

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  • Kate Armstrong,
  • Emma Thede

摘要

The intersection of technology and fashion has given rise to a new phenomenon: avatars and avatar influencers. This chapter aims to provide a comprehensive understanding of the current academic discourse surrounding these terms and their relevance within the fashion industry. By examining the definitions and implications of avatars, avatar influencers and related retail technologies, we delve deeper into an exploration of their impact on fashion consumption and branding.