A Study of Factors Influencing Users’ Continuance Intention of Digital Platform
摘要
Studying the factors affecting users’ continuance intention on Meituan Youxuan platform is of vital importance to Meituan Youxuan platform operators, which helps to accurately grasp users’ behavior. Based on the Information System Continuous Use Model (ECM-ISC), this paper incorporates the two factors of trust and habit into the model to deeply explore their impact on users’ continuance intention. SPSS 26 and Amos 24 were used to conduct an empirical study on 220 valid questionnaires. The results show that: (1) expectation confirmation, perceived usefulness and trust have a significant positive impact on user satisfaction; (2) perceived usefulness, satisfaction, trust and habits all have a significant positive effect on users’ Continuance Intention. Based on this, according to the five aspects of expectation confirmation, perceived usefulness, satisfaction, trust and habits, specific suggestions are put forward for Meituan Youxuan platform operators to further enhance user loyalty.