Exhibition space is crucial for spreading design ideas and installation design practice. Narrative space design can improve user experience. The Song Dynasty culture has a far - reaching influence. By integrating Song - style aesthetic elements, VR technology, and engaging visitors’ five senses, we can better evoke their emotional resonance. From the Song Dynasty aesthetics view, this paper explores the changes in visitors’ emotions and experiences in exhibition - space installation art design. It also studies the combination with modern technology to boost the narrative and appeal of historical spaces. Using literature analysis, case analysis, interdisciplinary methods, and inductive analysis, it aims to figure out how to promote visitors’ high - level participation and emotional interaction in installation - art visits. It blends Chinese culture and aesthetics from the Song Dynasty’s artistic charm into exhibition - space design. The installation design of narrative exhibition spaces with Song - Dynasty - aesthetic charm is significant in ideological basis, spatial display, and practical value. Narrative techniques can create scenes, enhance user experience, and build a deep - level interactive system for installation design.