Digital Storytelling and Narratives in Cultural Heritage Sites. A Case Study on Interactive Museum Experience Design
摘要
This paper explores the integration of interactive digital storytelling in cultural heritage sites to enhance visitor engagement and create meaningful personal narratives. Using a participatory ethnographic approach within a constructive design research framework, the study presents a museum experience design as a case study. Visitors engage with exhibits on-site through a mobile app to collect artifacts and customize souvenirs supported by AI technology, which deconstructs features into four layers: outer contour, inner contour, texture, and base color. These souvenirs serve as gateways to a personal library, allowing visitors to access detailed information about cultural heritage anytime and anywhere. By blending on-site and off-site interactions, the design fosters deeper connections between visitors and cultural heritage. The findings highlight AI deconstruction as a creative method, souvenirs as narrative gateways, and personal narratives as a cohesive element in the museum experience. This research provides insights for leveraging digital storytelling to enhance cultural heritage dissemination and inspire innovation in design for heritage sites.