User thinking-oriented design is an approach that puts user needs, expectations, and experiences at the heart of design. This kind of design thinking is very important in APP design. The APP products developed from this concept are more abundant and easier to be accepted by the human brain. At the same time, personalized requirements are met, and the user interaction experience is constantly improved. Methods: Through field investigation, case study, consumer behavior, market analysis and other methods, the APP was designed and developed for Doumen Litchi. To understand the development status of Doumen Litchi from two aspects of theory and practice, and put forward solutions. Conclusion: APP design of Doumen Litchi in the process of brand building. It can better meet the needs of users to understand, purchase and share Doumen litchi. To increase the sales and income of farmers, and provide design exploration for the implementation and practice of rural revitalization policies. It is helpful to enhance the brand awareness and market competitiveness of Doumen Litchi.