Artificial Intelligence-Generated Content (AIGC) is rapidly transforming various industries, including interior design. This research explores the integration of AIGC through qualitative and quantitative methods, notably text analysis based on insights from designer interviews and the Analytic Hierarchy Process (AHP) to evaluate the research results. Findings suggest that AIGC significantly enhances communication, innovation, and decision-making efficiency. However, accuracy, reliability, and human-AI interaction remain significant concerns. The study provides practical implications for designers and highlights pathways for more effective human-centered AI integration, setting foundations for broader digital transformation strategies in creative industries.

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Evaluation of Applying Artificial Intelligence-Generated Content (AIGC) in the Design Industry to Support Future Digital Transformation

  • Sheng Ming Wang,
  • Chin Hua Chiang,
  • Ching Hsiang Chang

摘要

Artificial Intelligence-Generated Content (AIGC) is rapidly transforming various industries, including interior design. This research explores the integration of AIGC through qualitative and quantitative methods, notably text analysis based on insights from designer interviews and the Analytic Hierarchy Process (AHP) to evaluate the research results. Findings suggest that AIGC significantly enhances communication, innovation, and decision-making efficiency. However, accuracy, reliability, and human-AI interaction remain significant concerns. The study provides practical implications for designers and highlights pathways for more effective human-centered AI integration, setting foundations for broader digital transformation strategies in creative industries.