Chance discoveries and unexpected events in daily life provide opportunities for new perspectives and ideas, and the importance of consciously promoting serendipity is increasing, especially in today’s information-overloaded society. Japanese culture has a tendency to feel spirituality in nature and everyday life, and spiritual serendipity obtained in the city can contribute to improving people’s wellbeing. Ambient displays are attracting attention as a technology that encourages unconscious awareness, supporting inspiration and discovery by softly presenting information as part of the environment while avoiding providing excessive information. It has also been suggested that unexpected information may stimulate creativity.