The pervasive integration of digital devices has fundamentally reshaped daily life, delivering numerous benefits while simultaneously posing challenges, including increased digital dependency and diminished well-being. Motivated by the principles of cyberpsychology, this study reframes the traditional view of digital detox by exploring “unplugging” as an emerging phenomenon aimed at mitigating the harmful effects of constant digital engagement. Despite its growing relevance, limited research exists on how unplugging can be intentionally practiced and what conditions foster its success. Using a two-phase methodology, we first apply Grounded Theory coding techniques to explore the problem space, analyzing 15 in-depth interviews to uncover underlying triggers, contextual factors, and behavioral patterns that motivate or act as barriers to digital disengagement. These findings inform a redefinition of unplugging as a purposeful, sustainable practice embedded in daily life and oriented toward long-term well-being. In the second phase, we employ Design Science Research (DSR) to develop and iteratively refine a conceptual framework intended to support strategies that reduce digital dependency and promote well-being among adults. This framework lays the groundwork for future research and the development of intervention artifacts that promote sustainable digital well-being.