This position paper briefly discusses nudging, its use by autonomous agents, potential risks and ethical considerations while creating such systems. Instead of taking a normative approach that guides all situations, the paper proposes a risk-driven questions-and-answer approach. The paper takes the position that this is a pragmatic method, that is transparent about beneficial intentions, foreseeable risks, and mitigations. Given the uncertainty in AI and autonomous agent capabilities, we believe that such pragmatic methods offer a plausibly safe path, without sacrificing flexibility in domain and technology.