The future of marketing in Romania is linked to its evolution in the European Union and in the global world system. However, it will be marked by a series of economic, social, political and cultural particularities with local significance. The future of marketing in Romania in the new economy cannot be significantly different from that of marketing in the European Union or worldwide, whereas the Romanian economy, just like those of developed countries, benefits from the main conquests of technical, economic, and social progress characterizing the global world. This does not mean that marketing implementation and development in Romania will not be marked by particularities determined by the specific evolution of demand agents, goods, services, ideas, rights providers, and that of Romanian society. Such developments will result in a series of future directions of marketing development that can serve as examples for other economies in emerging countries.