This chapter explores the role of event marketing and advertising in Romania, briefly exploring both conceptual and applied experiences regarding event marketing in Romania, its integration with advertising strategies, challenges, and the methods companies use to maximize the impact of such initiatives. The chapter draws on theoretical insights from relevant literature and practical examples of its application across industries. It focuses on the challenges, strategies, and effectiveness of event-based marketing in Romania, combining insights from Romanian academic materials (for the theoretical overview and for identifying relevant cases) and international literature. The investigation revealed that Romanian companies value events not only for marketing purposes but also as a significant part of their communication efforts.