Scholarlink

The geopolitical context of 2025 is uncertain: the economic world order that dominated the global economy over the past decades is being re-examined. The US–China relationship is changing, we are facing environmental challenges, and global migration is giving rise to neo-nationalism and the rearrangement of global supply chains. In this context, the Romanian economy has a unique opportunity to build upon its historical and cultural tradition. Since being integrated into the global economy, Romania has been a significant contributor, providing production expertise at reasonable prices and a qualified workforce to supplement population shortages in the West. With adequate marketing strategies and practices, Romanian firms can reclaim consumption in their national market. With the help of the diaspora, they can develop innovative products and services for the global market.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Market Strategy in the New Economy Reflected in the Romanian Marketing

  • 章节

  • 发表日期：

    2025年

查看全文
  • Sebastian Văduva,
  • Dorel-Aurel Mureșan

摘要

The geopolitical context of 2025 is uncertain: the economic world order that dominated the global economy over the past decades is being re-examined. The US–China relationship is changing, we are facing environmental challenges, and global migration is giving rise to neo-nationalism and the rearrangement of global supply chains. In this context, the Romanian economy has a unique opportunity to build upon its historical and cultural tradition. Since being integrated into the global economy, Romania has been a significant contributor, providing production expertise at reasonable prices and a qualified workforce to supplement population shortages in the West. With adequate marketing strategies and practices, Romanian firms can reclaim consumption in their national market. With the help of the diaspora, they can develop innovative products and services for the global market.