This article discusses a research study that investigates how television commercials evoke emotional responses using electroencephalography (EEG) to monitor brain activity. Two commercials were analyzed: one with animated visuals and another featuring live-action actors. The goal was to see if EEG could reflect brain patterns related to viewer enjoyment and purchase intent. The study merges Human-Computer Interaction (HCI) and advertising, emphasizing emotional engagement. Twenty participants watched both commercials under controlled conditions. Questionnaires were given before and after viewing to assess engagement, emotional states, and attitudes toward the content. The findings show a clear preference for live-action videos, though attention decreases as the video continues.