The 2024 Irish general election marked a turning point in regulation, with legislative measures beginning to address the challenges posed by digital communication. The removal of the broadcasting moratorium reflected the evolving nature of election coverage, acknowledging the need for real-time, reliable reporting in an era of continuous digital content. Despite this progress, regulatory disparities remain with different rules applying to broadcasting, print, and online media. Using data from Newswhip, this chapter reports on the contrasting priorities of mainstream media and social media engagement, revealing significant discrepancies in issue salience. While housing dominated journalistic coverage, online discourse was driven by polarising topics such as immigration. These findings underscore the shifting power dynamics in election communication, where digital platforms shape public discourse in ways largely unaccountable to regulatory bodies.