The innovative value of craft brands evolves with the times, requiring not only technical excellence but also the integration of elements such as charm, aesthetics, creativity, refinement, and engineering—collectively referred to as “sensory qualities”—to resonate with consumers and enhance the brand’s international competitiveness. This study focuses on craft brands, employing a case study approach combined with AI models and expert analysis to explore how sensory qualities can be transformed into innovative brand value. The research findings indicate that: (1) Sensory qualities contribute to enhancing brand competitiveness; (2) Innovative value can be achieved through four core dimensions: storytelling for cultural expression, contemporary aesthetics for aesthetic expression, emotional resonance for lifestyle expression, and value co-creation for service expression; (3) AI-assisted analysis provides diverse perspectives and objectivity. The results of this study offer theoretical and practical references for innovative value models in craft brands, supporting their development in international markets.