The Influence of User Experience Satisfaction in VR Serious Games: Flow Experience and Self-efficacy as Mediating Effects
摘要
VR serious games are interactive entertainment experiences with educational purposes, and the application of training memory and cognition has expanded in a range of health and academic settings in recent years. However, there is still little literature on the interaction between user experience characteristics and user satisfaction in serious VR memory training games. This study discussed in detail the relationship between user experience characteristics and user satisfaction with VR serious games, focusing on the influence of the game’s overall experience on the learning effect and satisfaction from the user’s perspective. The study developed a theoretical model through a literature review that identified seven key underlying factors: play experience, learning experience, adaptability, fidelity, flow experience, self-efficacy, and satisfaction. Based on the stimulus-organic-response (SOR) paradigm, this study conducted online and offline experiments, inviting 320 respondents to use VR serious games as stimuli and, finally, 315 valid data. The results show that game experience, learning experience, and fidelity directly and significantly affect user satisfaction. However, adaptability has no substantial effect on satisfaction. Flow experience and self-efficacy are important mediating effects of VR profound game experience and profoundly impact user satisfaction. The results of this study further emphasize the user experience characteristics of serious VR games, especially the importance of the gaming experience, learning experience, and fidelity to improve user satisfaction. It also emphasizes the importance of serious VR games in satisfying flow experiences and self-efficacy. In general, this study lays a foundation for qualitative analysis and research on the types of severe game applications in VR. It also provides new insights into the future design and development of serious games in VR immersive environments, emphasizing the importance of optimizing user experience and flow experience to improve user satisfaction.