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In this pilot study we look into how the discussion of depression in China stands from the perspective of modern deliberative theory. We build upon our previous research on brand cumulative crises where we have demonstrated the cumulative nature of online crises experienced by two Russian brands and studied the opinion patterns inside the discussion around one of the brands. For the current paper, we study the discussion of depression under one of the videos in Chinese TikTok - there are many such discussions, they need to be studied in an automated way, but first we need to look at how exactly Chinese citizens discuss depression, what are the features. 227 comments were coded manually with Kappa testing (agreement level 0.7 to 0.9). Our findings show that most of the comments of the Chinese about depression are cumulative, directed to the post’s author or urbi et orbi, there is no discussion at all. No comments are directed to authorities and there is a tiny percentage of users’ interaction: sharing advice or expression of sympathy. There is a vacuum of agreement and disagreement both with interlocutors and authorities, no deliberative pattern, only cumulative one. Besides, almost all discussion participants define depression as a serious illness and mostly rely on personal experience. There are no reliable sources and almost no scientific data mentioned which does not make these discussions a trustworthy source of medical information. There is no irony/sarcasm and aggression in the comments which creates a safe space for sharing personal stories and being vulnerable with strangers. Chinese public dialogue seems to be very different from the Russian one in terms of deliberative patterns. Russian crisis communication case is mostly cumulative, however there are some polarized micro-dialogues (chains of <10 comments), more comments are directed to interlocutors; higher degree of disagreement. The study adds to today’s understanding of the nature of Chinese public dialogue about depression and might be useful for the patients’ treatment.

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Chinese Talk About Depression on Tiktok and Its Deliberative Differences from the Russian Online Dialogue

  • 会议论文

  • 发表日期：

    2025年

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  • Alena Rodicheva,
  • Svetlana S. Bodrunova

摘要

In this pilot study we look into how the discussion of depression in China stands from the perspective of modern deliberative theory. We build upon our previous research on brand cumulative crises where we have demonstrated the cumulative nature of online crises experienced by two Russian brands and studied the opinion patterns inside the discussion around one of the brands. For the current paper, we study the discussion of depression under one of the videos in Chinese TikTok - there are many such discussions, they need to be studied in an automated way, but first we need to look at how exactly Chinese citizens discuss depression, what are the features. 227 comments were coded manually with Kappa testing (agreement level 0.7 to 0.9). Our findings show that most of the comments of the Chinese about depression are cumulative, directed to the post’s author or urbi et orbi, there is no discussion at all. No comments are directed to authorities and there is a tiny percentage of users’ interaction: sharing advice or expression of sympathy. There is a vacuum of agreement and disagreement both with interlocutors and authorities, no deliberative pattern, only cumulative one. Besides, almost all discussion participants define depression as a serious illness and mostly rely on personal experience. There are no reliable sources and almost no scientific data mentioned which does not make these discussions a trustworthy source of medical information. There is no irony/sarcasm and aggression in the comments which creates a safe space for sharing personal stories and being vulnerable with strangers. Chinese public dialogue seems to be very different from the Russian one in terms of deliberative patterns. Russian crisis communication case is mostly cumulative, however there are some polarized micro-dialogues (chains of <10 comments), more comments are directed to interlocutors; higher degree of disagreement. The study adds to today’s understanding of the nature of Chinese public dialogue about depression and might be useful for the patients’ treatment.