Scholarlink

This chapter aims to analyse the symbols of visual identities of some entities (companies/institutions/projects) located in the Douro region, seeking to explore their semiotic discourses in relation to the landscape. Through the deconstruction of these semiotic resources, using an exploratory and interpretative approach, we seek to understand how these identities relate to the geographical and cultural context of this region, particularly the dominant discourses related to the landscape.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Exploring the Representation of Douro’s Landscape in Visual Identity

  • 会议论文

  • 发表日期：

    2025年

查看全文
  • Tiago Cruz,
  • Fernando Paulino

摘要

This chapter aims to analyse the symbols of visual identities of some entities (companies/institutions/projects) located in the Douro region, seeking to explore their semiotic discourses in relation to the landscape. Through the deconstruction of these semiotic resources, using an exploratory and interpretative approach, we seek to understand how these identities relate to the geographical and cultural context of this region, particularly the dominant discourses related to the landscape.