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In this chapter, we discuss consumers’ negative attitudinal dispositions and how they influence consumer behavior. Among those we discuss are consumer ethnocentrism, animosity, nationalism, economic nationalism, racism, and disidentification. We discuss how these are measured and offer examples from everyday consumer purchase behaviors.

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Negative Consumer Dispositions and How They Affect Behavior

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  • 发表日期：

    2025年

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  • Richard P. Bagozzi,
  • Attila Yaprak

摘要

In this chapter, we discuss consumers’ negative attitudinal dispositions and how they influence consumer behavior. Among those we discuss are consumer ethnocentrism, animosity, nationalism, economic nationalism, racism, and disidentification. We discuss how these are measured and offer examples from everyday consumer purchase behaviors.