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In this chapter, we integrate our earlier discussions of attitudes, emotions, mindsets, and complex concepts into a general model of goal-directed behavior. We add decisions, subjective norms, desires, perceived behavioral control, and learning from past behavior into that general, comprehensive model.

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Bringing It All Together: Models of Consumer Behavior

  • 章节

  • 发表日期：

    2025年

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  • Richard P. Bagozzi,
  • Attila Yaprak

摘要

In this chapter, we integrate our earlier discussions of attitudes, emotions, mindsets, and complex concepts into a general model of goal-directed behavior. We add decisions, subjective norms, desires, perceived behavioral control, and learning from past behavior into that general, comprehensive model.