The research proposes to generate a conceptual model based on the Theory of the Consolidated Meta-Analytic Approach (TEMAC) that allows analyzing predominant research trends related to digital influencers on TikTok and their influence on the behavior of millennials, which in the study period shows an increasing trend. Strengthening this sample is the growing importance of the topic of study, in countries such as the United States, China and India; and the temporal evolution of the topic analyzed through co-citations, bibliographic coupling and network diagram, reveals the importance of keywords such as “influencers”, “social media marketing”, “millennials” and “tiktok” “eWOM”; being the area of Business Management and Accounting, the one that carried out the most research.