Exploring new dimensions in vernacular transmedia storytelling, this chapter delves into how George Orwell’s 1984 resonates within contemporary conspiracy theories, particularly through social media discussions in Estonian and Latvian languages. The research is grounded in a semiotic approach to conspiracy theories, with a focus on the process of meaning making inherent in these narratives. It employs cultural semiotics and transmedia storytelling frameworks to analyze how 1984 functions as a text of memory and a tool kit for modeling reality within conspiracy theory communities. The study reveals how the novel’s themes of systemic manipulation and surveillance resonate with contemporary societal anxieties, thereby enriching the narrative fabric of conspiracy theories. Our analysis draws on a diverse range of media posts from Estonian and Latvian Facebook communities, uncovering how 1984 is creatively and often hyperbolically employed to critique and reflect on current societal issues. The chapter explores the novel’s adaptability, showing how it is used to amplify arguments, intensify perceived atrocities, and provide satirical commentaries on contemporary events. This research contributes in an innovative way to the understanding of the role of artistic texts in conspiracy theories, illustrating how 1984 serves not only as a warning of a dystopian future but also as a mirror reflecting contemporary political and societal concerns. Furthermore, our study broadens the scope of transmedia storytelling by examining complex spontaneous transmedia narratives, which establish intricate and inventive connections between fiction and perceived reality. Additionally, the study’s originality lies in its empirical focus on the Baltic states, providing insights into the local and transnational dimensions of the post-pandemic conspiracy narratives.