This paper presents a systematic literature review (SLR) of the Decision Choice Motivator (DCM), neuro-tourism and post-crisis. This research comprises a range of theories, practices, methods, and results pursuing tourism development across different levels, stages, and drivers, and in many tourism contexts. By using the PRISMA tools, 20 scholarly papers from 15 journals, published between 2020 and 2023, were undertaken. In particular, this study explores further direct linkages between decision choice and tourist behaviour and travel intention, discussing and providing new future directions aligned with the closing remarks as well as a strategic agenda for future action post-crisis.