The objective of this study is to present users’ perception on the adoption of Blockchain Technology in Digital Financial Services (DFS) in Bangladesh, a lower-middle-income but technologically advanced country in South Asia. We considered two aspects, namely usability and security, to understand the perception of people. For this purpose, we chose two leading digital financial services in Bangladesh. One is bKash, which is the country’s largest and pioneer digital financial service provider, and another one is Upay, which is country’s first digital financial service that uses advanced technologies like blockchain. We designed two different surveys, one for bKash and another for Upay. Two different groups of people participated (30 people from each group) in these two surveys. From the survey results, we found that Upay is perceived to be significantly better than bKash in terms of security, while bKash is perceived to be slightly better than Upay in terms of usability. Our results suggest that although people (with a socio-economic background of a commoner in Bangladesh) think that blockchain based DFS can be more secure, it is not the sufficient reason for them to choose a DFS, sometimes even ignored. They would rather use a DFS which is more accessible from different platforms and easier to use.

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Blockchain in Digital Financial Services: Users’ Perception in Bangladesh

  • Sheikh Hasanul Banna,
  • Sadia Sharmin,
  • Rezwana Reaz

摘要

The objective of this study is to present users’ perception on the adoption of Blockchain Technology in Digital Financial Services (DFS) in Bangladesh, a lower-middle-income but technologically advanced country in South Asia. We considered two aspects, namely usability and security, to understand the perception of people. For this purpose, we chose two leading digital financial services in Bangladesh. One is bKash, which is the country’s largest and pioneer digital financial service provider, and another one is Upay, which is country’s first digital financial service that uses advanced technologies like blockchain. We designed two different surveys, one for bKash and another for Upay. Two different groups of people participated (30 people from each group) in these two surveys. From the survey results, we found that Upay is perceived to be significantly better than bKash in terms of security, while bKash is perceived to be slightly better than Upay in terms of usability. Our results suggest that although people (with a socio-economic background of a commoner in Bangladesh) think that blockchain based DFS can be more secure, it is not the sufficient reason for them to choose a DFS, sometimes even ignored. They would rather use a DFS which is more accessible from different platforms and easier to use.