Gamification, the use of game elements in a non-game context, has become more widely used to improve users’ motivation and engagement. However, the effects of gamification on users can vary. Some users are strongly motivated, while others are not. This study thus aims to research the main effects of personalised gamification on users who are new to a workplace environment and to understand how it can help them to enjoy their workplace experience. We also aim to find out whether users will retain the same behaviours even if the gamification elements are removed. The results show the positive effects of gamification on users with no significant different between users’ behavior in the personalised and non-personalised versions. However, the results of the study may not accurate because of the limited number of users and the short period of the study. For that, it may better to run another study with considering more gamification elements and run it for a longer time.

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The Various Effect of Gamification in the Workplace Environment

  • Wad Ghaban

摘要

Gamification, the use of game elements in a non-game context, has become more widely used to improve users’ motivation and engagement. However, the effects of gamification on users can vary. Some users are strongly motivated, while others are not. This study thus aims to research the main effects of personalised gamification on users who are new to a workplace environment and to understand how it can help them to enjoy their workplace experience. We also aim to find out whether users will retain the same behaviours even if the gamification elements are removed. The results show the positive effects of gamification on users with no significant different between users’ behavior in the personalised and non-personalised versions. However, the results of the study may not accurate because of the limited number of users and the short period of the study. For that, it may better to run another study with considering more gamification elements and run it for a longer time.