In this work, the authors consider developed dialog capabilities and tools of expert systems, their ability to work with precise, fuzzy and combined reasoning, allowing free mixing of fuzzy and normal terms in facts and rules, make them a particularly flexible analytical apparatus compared to classical methods and approaches. The authors show the methodological relationship between the premises and consequences in the structure of production rules in the course of achieving the goal set by the user on the example of analyzing the compliance of the enterprise personnel motivation with its strategy. The authors name some tasks that can be solved on the basis of the presented apparatus, for example, to analyze the relationship between the management personnel performance and existing motivational dispositions or to determine the general strategy of the enterprise for the future according to the general characteristics of the activity and the level of efficiency of management work. The user’s actions are reduced to the formation of a knowledge base as its own work experience accumulates. The authors schematically demonstrate the step-by-step technology of the user’s work with the expert system.