The issues of improving the company’s commodity policy in the field of marketing and its management decisions are considered in this contribution. The problems of the formation of the product policy of the enterprise, which determine the competitiveness of the proposal and the competitiveness of the entire company in the conditions of a competitive product market, are analyzed. Indicators of economic activity that form the commodity policy of the enterprise are considered. Characteristics of product assortment levels and classification of goods sold in the modern market conditions are presented. Each of the stages of the formation of the commodity policy and the implementation of the commodity strategy of the enterprise is a separate subsystem that performs a particular function, without the implementation of which it is impossible to achieve the main goals of the economic entity. Business planning in the formation of the commodity policy of an enterprise is aimed at monitoring and improving its activities. Effective solutions for developing a commodity strategy and business planning in the context of an enterprise’s commodity policy are formulated.