The contribution investigates key aspects of ensuring the economic security of enterprises in the bakery industry, focusing on the implementation of innovative technologies. In the context of dynamic changes in the market and increasing competition, enterprises face various economic risks that can negatively affect their financial stability. The authors consider the main threats, including fluctuations in raw material prices, changes in consumer preferences and the need for modern approaches to management. The work proposes solutions based on the use of digital technologies and automation of production processes that will help improve the efficiency of enterprises. Innovative methods of data analysis are highlighted, allowing us to predict trends and quickly adapt to market changes. In addition, the role of strategic planning and risk management in the formation of a sustainable business model is discussed. The authors emphasize that the successful implementation of innovations contributes not only to increased competitiveness, but also to the long-term sustainability of bakery enterprises, which ultimately guarantees their economic security in the face of uncertainty.