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This chapter delves into the intricate dynamics of European co-productions, highlighting their dual role as cultural artefacts and industrial mechanisms. It reflects on their evolution from policy-driven national collaborations to complex, transnational practices shaped by globalization and digitization. Emphasizing the importance of an audience-centred approach, the chapter argues for a redefinition of the “ideal” European co-production, balancing cultural diversity, economic sustainability, and audience relevance. Through a multi-stakeholder analysis, including policymakers, practitioners, and audiences, it underscores the field’s challenges and potential reforms in a rapidly changing audiovisual landscape.

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European Co-production—Because Together Is Better than One

  • 章节

  • 发表日期：

    2025年

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  • Petar Mitric

摘要

This chapter delves into the intricate dynamics of European co-productions, highlighting their dual role as cultural artefacts and industrial mechanisms. It reflects on their evolution from policy-driven national collaborations to complex, transnational practices shaped by globalization and digitization. Emphasizing the importance of an audience-centred approach, the chapter argues for a redefinition of the “ideal” European co-production, balancing cultural diversity, economic sustainability, and audience relevance. Through a multi-stakeholder analysis, including policymakers, practitioners, and audiences, it underscores the field’s challenges and potential reforms in a rapidly changing audiovisual landscape.