Organizations around the world must undergo a digital transformationDigital transformation if they want to remain competitive and survive. However, many companies lack guidance on how to conduct this necessary change process that goes beyond the mere adoption of digital technologies and adapt to the demands of the new digital context. This study investigates the critical success factorsCritical success factors of digital transformationDigital transformation and seeks to establish prioritized guidelinesGuideline on the actions that organizations must implement to succeed in this process. To do so, the study examines fifty-two case studies of firms that have successfully embraced digital transformationDigital transformation. The results of the analysis show that the digitalization of products and processes is the cornerstone of this transformation, which must be accompanied by a customer-centric view. The change must be leveraged by collecting data and establishing partnerships with other companies, including technology providers, retailers, or consulting firms. The process must also be supported by strategic planning of the digital transformationDigital transformation and the adoption of a digital culture by the organization.