Informative purposeful content is one of the most basic general purposes for communication, as it allows communicators to change the data and observations they experience daily and translate them into information and knowledge. This chapter will focus on how Internet celebrities perform the act of translation to establish connections with their audiences while maintaining their fame, popularity, and notoriety online. Internet celebrities (along with the average Internet user) have an ethical obligation to provide their audience and community with accurate and credible information by crafting creative compositions about a topic or an issue. The ethical obligations and best practices for creating informative content will be framed in the case studies examining how prominent influencers, opinion leaders, platform superstars, and nanocelebrities educate and engage their followers to supplement traditional education and develop a more informed and connected online community.