The last of the four Internet celebrity personality types are the ones most concerned with building their online reputation and popularity through using their academic and professional credentials to craft content that allows them to raise their online presence and brand themselves as experts in the platform era. Nanocelebrities will often have specialized knowledge in a niche area that enables them to translate complex concepts into accessible content for a lay audience. Drs. Mya-Rose Craig and Shini Somara will serve as case studies to highlight how nanocelebrities engage in public dialogues about the topics and issues they care about, making them less complex for the average Internet user. This chapter will address the significant concern relating to nanocelebrities is how they can maintain their credibility by separating their personal beliefs and values from their professional expertise and wisdom. This separation is vital for keeping the audience’s trust.