The Novelty of Platform Superstars
摘要
Platform superstars, such as the Internet celebrities who gain fame primarily through a single social media platform, will be the focus for this chapter. By examining how these superstars use their given platforms, we can see how they function for the average Internet user. Where platform superstars use the technology to create and sustain their celebrity status, the average Internet user can be how the various platforms function online. Highlighting the role of public events like VidCon and TwitchCon in providing exposure and networking opportunities will help us understand how platform superstars achieve the artifacts of success, such as merchandise, sponsorships, and collaborations. Ethical considerations and problematic issues associated with platform superstardom will be the conclusion of this chapter, focusing on content theft, plagiarism, and privacy violations, emphasizing the importance of maintaining integrity in the digital age.