Influencers are often used in popular conversations interchangeably for all Internet celebrities. Crystal Abidin gave an excellent model for understanding influencers as a separate online personality in her 2018 Internet Celebrity. However, the nature of online engagement changed dramatically in 2020, with the general public collectively feeling like there will be a permanent shift to being “online forever” (Weissman, J. (2022). The Interrelationship Between Social Media Use, Coping Styles, and Social Connectedness (Doctoral dissertation, The Chicago School of Professional Psychology). Chicago). This shift will be explored with case studies that explain what it means to be an Internet influencer currently, how they have evolved, the social psychology behind influencers’ engagement online, why they are culturally significant, and the ethical issues surrounding their clout in the general public.